Record breaking feat took place on the frozen lake of St Moritz in Switzerland, with Barrow and the Maserati Levante SUV hitting a maximum speed of 151.57 km/h. Britain’s fastest snowboarder Jamie Barrow has broken his own Guinness World Record, clocking a new fastest speed on a snowboard while being towed by a SUV on the frozen lake of St Moritz.

Barrow previously broke the same record in February 2016, when he was clocked at a speed of 99.87 km/h while being towed behind a car across the same frozen lake in St Moritz.  Barrow was confident that an even greater speed was possible and this time he returned to the lake with a powerful Maserati Levante SUV, a much faster car than the one used in his last record attempt, fitted with Pirelli Scorpion Winter tyres.

Maserati’s luxury SUV offers an array of high-tech features including the Q4 Intelligent All-Wheel Drive System and the recently developed EPS producing a highly capable SUV. With its variable torque control, the Q4 Intelligent All-Wheel Drive system is always active and responds immediately to any variation in the driving conditions, providing premium performance for Barrow’s Guinness World Record.

With the record attempt taking place on a frozen lake, safety and preparation were a major factor when planning the project. The track was closed, fenced off and piste-bashers groomed the snow especially for the Guinness World Record attempt.

On the morning of Monday 19th February, the very first out run was recorded at 151.57 km/h. Due to  the Guinness World Record stipulations, a return run back was recorded at 147.72 km/h.  The two runs were then averaged to give the final Guinness World Record speed of 149.65 km/h.

Jamie said, “I’m absolutely delighted to have broken my own record. I always knew there was much more speed possible with the right conditions and crucially the right car to tow me. The Maserati Levante made light work of the icy and snowy conditions, giving us the grip to really hit top speed. The adrenalin rush is always amazing when you hit those speeds – I’m just happy I was able to hold my nerve, keep the snowboard in line and ultimately smash the World Record.”

Jacob Nyborg, Head of Marketing for Maserati S.p.A. commented:

“What a fantastic effort from Jamie to break the World Record. As soon as we spoke to him about this attempt, we knew it was something we had to be involved with. The new Maserati Levante SUV has performance at its heart, so this was the perfect way to show its off-road capabilities, while helping Jamie break a new Guinness World Record. We are excited to see what the future holds for Jamie and hope we can help him reach even greater speeds in the future – what an incredible athlete.”