The Land Rover Fest kicks off with 15-strong classic car cavalcade from Solihull’s Lode Lane Plant, lead by ‘Mr Land Rover’, Roger Crathorne and JLR CEO, Ralf Speth leading the pack in the famous Huey, the oldest Land Rover.
They drove into the town centre to mark the special anniversary and kick-off the first festival in the marque’s honour, the car maker taking over the town centre and Tudor Grange Park nearby.
The occasion is one of a host of celebrations marking Land Rover’s 70th anniversary. It is 70 years since the original iconic Land Rover first rolled off the production lines in Lode Lane. Designed by Maurice Wilks, whose brother Spencer was the boss of the Rover Company, the famed go-anywhere vehicle was created to help get British manufacturing started again. It was also designed to help the UK farming community, with boosting food production at the top of the government’s agenda.
The Series I, II and III, then the Defender, became a global hit and production continued in Solihull for 68 years until January 2016.
Solihull has been synonymous with Land Rover throughout the firm’s history, even though production of vehicles now takes place at a number of sites both in the UK and abroad.
The convoy ended in Mell Square, with the vehicles being displayed all over the weekend.
The Land Rover Fest continues today in Solihull town centre and Tudor Grange Park, with vehicle displays, an off-road driving experience, mini Land Rover driving for children, an outdoor cinema, food stalls and bars.
The event is free and full details can be found below:
Sunday, June 24
10am-5pm: Classic cars in Mell Square, street food on High Street.
10am-4pm: Land Rover Experience, children’s mini off-roaders, glitter artists, street food and bars in Tudor Grange Park.
All the activities in Tudor Grange Park, Mell Square and High Street will be open on Sunday and people can also take a look at the new electric Jaguar I-Pace and the Range Rover PHEV in Touchwood shopping centre.