For the fifth consecutive year, Jeep will be among the main sponsors of European Bike Week, the continent’s largest motorcycling event and the biggest gathering of Harley-Davidson enthusiasts. The event will take place around the stunning Lake Faak in the Austrian Alps from today (5th September) until 9 September.
Now in its 21st year, the event will offer a party atmosphere, with top bands appearing live on stage and riders from across the world enjoying the chance to ride the area’s thrilling Alpine passes.
And visitors will have the chance to swap two wheels for four as the Jeep brand adds to the excitement with an action-packed programme, including thrilling test drives of its latest models on specially constructed obstacle courses and off-road trails.
The prestigious partnership between the two American icons is based on the shared values of authenticity, passion, freedom and a sense of belonging. It also plays on the reputation of both brands for producing vehicles that can be customised to reflect their owners’ creativity and individuality.
Star of this year’s event will be the new Jeep Cherokee – the evolution of the market’s most capable mid-sized SUV – and a model that’s just as comfortable with the demands of modern city living as it is with adventures off the beaten track.
The new Jeep Cherokee will be available for customer test drives alongside the new 2019 Renegade, the new Wrangler, Compass and Grand Cherokee Trailhawk.