Just as JLR’s 150 70th Edition V8 Defender have sold out, Ares Design from Italy announced its own version, also fitted with mighty V8s. The limited production of 53 bespoke Defenders is the results of the partnership between JE Motorworks and Modena-based Ares Design. If you wonder why the company is located in Ferrari-town, it is simply because its founder is none other than Dany Bahar, ex-Red Bull Formula One senior manager, Ferrari commercial SVP, and Lotus CEO – in other words, he knows power.

And power is not something the Ares Defenders will lack; using upgraded versions of naturally aspirated and supercharged AJV8s. These JLR engines were originally found on the L322 Range Rover and first-generation Sport in 4.4 and 4.2L version respectively. Now bored and stroked to 4.8 and 4.7L, they deliver 278bhp and 475bhp. If this is not enough, there is an alternative: an insane 650bhp Roush-supercharged, Ford Mustang 5.0L V8.

All engines are mated to a 6-speed automatic transmission and dedicated exhaust systems. Other enhancements include uprated driveshafts and differentials, AP Racing six-pot callipers, two-inch lift suspension, winches, roof bars, sidesteps and exclusively-designed wheels wrapped with 305/70R18 Cooper Discoverer tyres. Dany also knows how to market his products to a wealthy clientele: Defenders will start from £176,000 up to £220,000. Info: aresdesign.com